The sixth episode from our ongoing WIPheads series features Benjie Rayala, owner of Brandead: a store that is home to a wide selection of local clothing, merchandise and accessories, including his very own brand Hypebeat. Visiting his shop was like going into a walk-in closet of his personal collection.
BrandDead is located at Room P-15 No.354 2/F "Munoz Market" Roosevelt Avenue Corner Edsa, Quezon City
Benjie started out with his hobby of collecting WIP caps and supporting different local brands, artists and friends. Through his passion for the lifestyle and culture, he was inspired to start something of his own in order to show his appreciation for the community. He values the concept of brotherhood and helping influence others to follow their dreams.
Being an active WIPheads member since 2013, Benjie knows how to hustle hard no matter what. He fused his years of sales and marketing experience with his love for street wear and has been working on expanding his horizons ever since, starting small and slowly building his way upwards. He proves that as long as you love what you do, the success story is all in the journey itself.
Post photos of your collection on our WIP collectors thread at the WIP forum and tell us why and how you got started for a chance to be featured next. Keep it legit, heads!