WIP PRESENTS: HEADSUP WEAR
This ongoing series features some of our most trusted partners & stockists who have been supporters of the brand throughout the years. These WIPheads have taken it upon themselves to start their own business by investing in re-selling or producing their own WIP caps.
Our second episode highlights Heads Up Wear. From one of our most trusted stockists to becoming successful collaborators and brand owners, Edgar Sarmiento, together with his business partner Karell Liwanag got directly involved in creating the first 'Bonafide' Hemp snapback for Bone Thugs n' Harmony in Manila back in 2014. They eventually came out with the follow-up release of the 'Bonafide Camouflage' in 2017. Having been long-time fans of BNTH, one of the HeadsUp's biggest milestones is creating tribute cap designs specifically for their favourite international Hip Hop artists.
Along with selling WIP caps at partner stores like Re. Porma in their hometown Bacoor, Cavite, HeadsUp Wear also designs and produces their own shirts. Despite their busy day jobs and taking care of their families, they've found creative avenues to express their shared love for streetwear culture, music and the Hip Hop lifestyle. We take our hats off to Edgar and Karell, whose story reminds us to keep our heads high no matter what.
Want to build a career or business with WIP? Become a WIP dealer and check out our guidelines on how to apply or start making your own custom WIP caps!